Proximity marketing is most effective when it offers delightful experiences or smooths away simple frictions. Apps powered by proximity technology and fronted by easy, intuitive interfaces can help deliver enhanced retail experiences where relevant, personalized content and messaging is always there at the right time. And actions the user would have taken anyway can be automated based on their location and behavior.
Operational and marketing data from proximity technology provides the missing link between a data-rich digital world and the physical realm where 85% of customers still prefer to buy. When they integrate effectively with the business systems and tools you’re already using, from CRM to CMS, single-user view and unprecedented depth of behavioral, product and performance data can be acquired and used to generate actionable business insights.